A promotion typically increases salary by 10-25% in the UK โ significantly more than the 2-5% annual pay review most employees receive. The difference between those who get promoted and those who do not is rarely pure performance โ it is usually visibility, positioning and timing.
Position yourself before asking
A promotion request made without prior groundwork rarely succeeds. Build your case over six to twelve months: be known beyond your immediate team, have a documented track record of delivery, take on responsibilities at the level above your current role, and be seen as someone who solves problems rather than just completes tasks.
What gets promoted
Promotions go to people already demonstrating the behaviours and outputs expected at the next level โ not just to those who are very good at their current level. This is the critical insight. Doing your current job excellently is necessary but not sufficient.
- Take on cross-team projects that raise your visibility
- Mentor or support junior colleagues โ expected at most senior levels
- Bring solutions to your manager, not just problems
- Ask explicitly what the criteria for the next level look like and demonstrate them
- Build relationships with people involved in the promotion decision
The conversation itself
Be direct. Once you have built the foundations, request a meeting specifically to discuss career progression. State clearly that you are targeting promotion to a specific level, explain what you have done to demonstrate readiness, and ask for a timeline.
If the answer is not now, ask for specific milestones: "What would I need to achieve in the next six months for you to support a promotion?" A manager who cannot answer clearly may not intend to promote you regardless of performance.
If promotion is not available internally
Some organisations promote infrequently due to headcount constraints or flat structures. Research shows changing employer typically produces a larger pay increase (15-25%) than internal promotion, though with greater disruption.
General guidance only โ not regulated financial advice.